Shenzhen has implemented a “brand name” strategy, and developed a number of enterprise groups, or conglomerates, with brand-name products. By 2006, 12 products made in Shenzhen, including Kingway beer, Konka television, Great Wall computer (server), Skyworth television, BELLE leather shoes, Fuanna bedware, Taifeng phone set, Fiyta watch, and Everbright clock, had been honored as “China’s Brand Names.” Shenzhen ranks in second place among Chinese mainland cities in terms of brand-name products.